These businesses all leverage the power of simple quiz marketing...
(These are just some of the 'big' ones – countless small businesses use quizzes too)

What is 'quiz' marketing anyways?

Scorecards and quizzes seem to be all the rage at the moment, but would this type of lead generation system actually work for your business as well?

Think of a scorecard like an online quiz, test or assessment that helps the person taking it (your prospect), answer specfic questions relevant to your business: it could be their health, their business, their finances, their taxes, their relationships, etc. Whatever your industry is, there's a relevant quiz to be made around it.

The real beauty about quizzes or scorecards is that you can build a different scorecard around each product or service in your business, making this lead generation strategy simply one of the most valuable marketing and sales tools available to most brands right now.

✅ Unique

✅ Low-cost

✅ Profitable

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